Gorillas app Redesign

The goal of this project was to find and analyse an existing app and create a new redesign taking a user-centered design principles in consideration

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THE PROBLEM

To find and app and propose an improvement taking in consideration information architecture, heuristics and psychology of colors. 

TIME

Challenging deadline of 2 Week Project for the Ironhack Bootcamp.

KEY GOAL

To deliver a UI functional prototype to show a redesign of an existing app.

MY ROLE

  • Lead the product storyboarding and did light research.

  • Did User experience Design including wireframes and user journey maps.

  • Did a new User Interface based on testing and research. 

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UNDERSTANDING THE APP

Gorillas app is a delivery service that provides groceries to people in 10 minutes. It’s based in Berlin and started in May 2020 growing up faster and now being called the ‘unicorn’ of startups.

 

They have very strong branding, being black and white their main colors in combination with red and some blue.

It was also noticed the use of emojis which is a design trend, as they speak an universal language to the user.

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Their user flow is pretty simple but I found some inconsistencies in their categorization of products, as well as the use of icons and emojis in some categories and not in others. This led me to start thinking about a way to make consistent in the redesign.

THE SOLUTION

With a moodboard, I wanted to evoque the same urban young feeling of the app but adding adjectives such as freshness, speed, and fun. It helped me to pick the main pallette for the final design.

Style Guide

New Design

More consistency with the use of emojis which is a very effective trend that helps to speak a universal language with the use of pictograms.

Simple and User friendly 

Keeping the motto "Always ride" The navigation bar resembles a bicycle wheel.

THESE WERE SOME MAJOR LEARNINGS OR POINTS  TO CALL OUT

Information Architecture matters

It helped me to analyze the previous design into a more intuitive user-friendly one, keeping consistency in the use of components and a simple user flow preventing the user from making mistakes.

Psycology of color

Color can have a psychological effect in perceptions and behaviors.  Colors impact consumers' impressions and persuade them to make decisions.

In this case, I used the calm and fresh of the colors for the layout and the vibrant colors for call to action buttons.

Emojis

The use of emojis as a design trend is fast becoming a truly global communication in design. The users found them friendly and easy to understand with the new category menu in the redesign.