The goal of this project was to find a need linked to personal well-being, which is how I took the idea of designing an application aimed for vegans and non-vegans to change to a diet with less consumption of animal products and creating awareness in society.
People between 20 and 40 years old find it difficult to switch to a more plant-based diet because they do not have enough information about its health benefits, nutritional facts and environmental improvement.
Challenging deadline of 2 Weeks Project for the Ironhack Bootcamp.
To develop a mobile app for nutrition and wellbeing.
I was responsible for leading project user research and creating an accurate user interface. I conducted a survey as well as interviews with potential users to identify how they would interact with a new product.
UNDERSTANDING THE USER
Creating an affinity diagram is a great way to understand the user's pain points, and it's one of the first steps in designing an intuitive app.
After taking notes on what they want and don't want, we asked users questions to learn even more about their struggles. We identified any shortcomings our product could help alleviate, then validated how we could implement each improvement into our product roadmap.
It was found that our main user:
Was not fully vegan but wanted to try eating less animal products.
Needed a bit of motivation and tracking of their diet to have all nutrients needed.
Wanted ideas to cook with less animal products knowing the amount of protein of each recipe.
For the UI, it was created a moodboard with adjectives such as freshness, fun, vegan and so we created our main color pallette and what feeling we wanted our user to have.
As a solution, I created a mobile App that allows users to be self-aware of the impact of meat consumption, and the environmental benefits of eating fewer animal products by implementing journaling and keeping track of the things they eat. Also, a variety of recipes, shopping lists, and nutrition values to maintain motivation and engagement.
Las Vegans App
Recipes: Multiple possibilities for recipes and dishes
Nutrition: A way to measure the exact amount of the main nutrients the person needs to consume to be healthy.
Veganism: Articles related to benefits of a vegan diet.
Environment: Proven impact for the environment
Journaling: Measures the diet behavior, motivational quotes and amount of CO2 produced.
Nearby: shows restaurants and nearby vegan markets.
THESE WERE SOME MAJOR LEARNINGS OR POINTS TO CALL OUT
The use of a dark mode app with neon effects was something challenging to accomplish, however it benefits the user and the environment by less battery consumption.
TO FIND WHAT MOTIVATES PEOPLE
The research taught us that finding what motivates people to start using an app is key for them to engage. Many of the people studied wanted to switch to a plant-based diet after testing the app because they learned that doing so would contribute positively to the environment and their own health.